Repurposing as remediation is both what is unique to digital worlds and what denies the possibility of that uniqueness 50. To acquire cultural significance, new media may revise, repurpose, remix, reference, andor compete with older media. Part ii consists of illustrative chapters showing remediation in various media including the world wide web. It surfs the third wave in the technologizing of the word. They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier media as perspective painting, photography, film, and television. Oct 30, 2012 essentially, remediation is a seemingly simple concept that still manages to evade us, and it has scholars frustrated. In chapter one of this text, the authors discuss immediacy, hypermediacy, and remediation. Understanding new media with richard grusin, windows and mirrors. Remediation in new media and how the concept presents itself. Isbn 9780230242517 free shipping for individuals worldwide immediate ebook access with your print order this title is currently reprinting. Bolter and grusin describe this motion as one container emptying into another, resulting in some spillage. Manovich and remediation in software takes command, manovich challenges bolter and grusin s remediation theory, claiming that computers surpass the mere remediation of previous mediums. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by. The most important concept that the authors brought to me, was that more and better remediation has often nothing to do with more technology, and much more to do with better and more effective or intelligent ways to communicate.
Remediation is the representation of one medium in another 45 and works under the double logic of contradictory imperatives for immediacy and hypermediacy 5. Understanding new media bolter and grusin 1999 proposed a theory on media evolution that attempted to break with the myth of the newness of new media and the linear supersession of older media by newer ones their main target, although this is not the explicit program of the book, is definitely marshall mcluhan, whose teleological. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. In this richly illustrated study, jay david bolter and richard grusin offer a theory of mediation for our digital age that challenges this assumption. Remediation jay david bolter richard grusin figures immediacy is, however, a onesided determination. It is safe to say that the preferred mode of artistic engagement with hitchcockian cinema involves film and video. It was used for a seminar presentation to introduce the reading in my graduate course. In remediation, immediacy or transparent immediacy is defined as a style of visual representation whose goal is to make the viewer forget the presence of the medium canvas, photographic film, cinema, and so on and believe that he is in the presence of the objects of representation bolter and grusin. Combinare immediatezza trasperenza e ipermediazione opacita nei vari ambienti mediali. With some colleagues, bolter and grusin have developed the term remediation and written a book that is at once a survey, a tutorial, a research report, and even a textbook on the subject. Richard arthur grusin born september 29, 1953 is an american new media scholar and author.
Macintyre, blair, jay david bolter, and maribeth gandy. Critical information has been collected and assembled under one cover to provide a convenient reference for anyone who must contend with this worldwide problem. Instead of using the metaphor of a family tree as in human genealogy where ancestors and descendants connect in a linear pedigree, they propose a genealogy of loose affiliations, associations and relationships that have a social dimension and are not chronological. Though the concept of remediation has been recognized for a long time, digital technologies are changing what it means. In chapters devoted to individual media or genres such as computer games, digital photography, virtual reality, film, and television, bolter and grusin illustrate the process of remediation and its two principal styles or strategies. In many of these, the original film is cut, spliced, reedited, slowed down, sped up, stilled, or copied. Bolter and grusins remediation is a book typical of its genre and time, except worse, implicitly reassuring digital humanists that nothing really has changed.
Richard grusin is professor andchair of english at wayne state university in detroit. Understanding new media, authors jay david bolter and richard grusin argue that new media is only new in the way it presents old media. New media are and will continue to do precisely what their predecessors have done in the past. In remediation, bolter and grusin term this the double logic of remediation 3. Jay david bolter and richard grusin argue that all mediation is remediation. In remediation, bolter and grusin argue that all remediation and mediation are not modern concepts, but traditions of representations of reality with long historical significance, though the rapid development of technologies that seek to replicate, recreate, or represent reality presents media scholars with. Each of these strategies has a long and complicated history. In the bolter and grusin article, remediation, one of the ideas is that the desire for immediacy leads to a process of. In remediation, immediacy or transparent immediacy is defined as a style of visual representation whose goal is to make the viewer forget the presence of the medium canvas, photographic film, cinema, and so on and believe that he is in the presence of the objects of representation bolter and grusin 27273. Understanding new media text by jay david bolter and richard grusin.
As the title states, this text seeks to help readers understand new media by highlighting what is and isnt new about it by using the theory of remediation. May 01, 2002 bolter and grusin argue that communication media historically have been subject to a process called remediation. Computers, hypertext, and the remediation of print that hypertext in all its electronic forms the world wide web as well as the many standalone systems is the remediation of print. Nov 11, 2014 in remediation, bolter and grusin argue that all remediation and mediation are not modern concepts, but traditions of representations of reality with long historical significance, though the rapid development of technologies that seek to replicate, recreate, or represent reality presents media scholars with a unique and complex landscape from. Bolter and grusin call this retrograde remediation. Understanding new media, cambridge, mit press, 1999, 295 pp. Immediacy, hypermediacy, and remediation accessing rhetoric. Jul 14, 2018 the remediation theory was established by david bolter and richard grusin in the book remediation.
In their book remediation jay david bolter and richard grusin argue that new visual. Reversed remediation is an aesthetic strategy that subverts media critics jay david bolter and richard grusin s notion of remediation in their eponymous article, which serves a historical desire. So, reassuringly and somewhat disappointingly, the authors of remediation. In their book remediation jay david bolter and richard grusin argue that new visual media achieve cultural significance by refashioning earlier media. Grusin is a professor of english at the university of wisconsinmilwaukee, and former director of the center for 21st century studies.
Everyday low prices and free delivery on eligible orders. Jay david bolter is wesley chair of new media and codirector of the augmented media lab at georgia institute of technology. Digital media intro our culture wants both to multiply its media and to erase all traces of mediation. Bolter and grusin placed new digital media, specifically visual media, within the. Jay david bolter and his writing partner, richard grusin, make the claim in their text remediation. Oct 16, 2008 jay david bolter and richard grusin remediation. That reduction unintentionally reinforces the sort of utopian thinking that bolter and grusin work so hard to debunk. The double logic of remediation our culture wants to both multiply its media and to erase all traces of mediation. Animated films remediate computer graphics by suggesting that the traditional film can survive and prosper. A new framework for considering how all media constantly borrow from and refashion other media. Interaction design, digital art and the myth of transparency with diane gromala, both published by the mit press, and. Understanding new media by jay david bolter and richard grusin the mit press, 1999. A movie based on a novel, a written description of a photograph, a. May 23, 20 cover of the book that remediation the article became.
The focus of this volume is the remediation of mtbe in existing spills. At the same time, remediation reinforces that confidence by magically reducing the function, power, and purpose of mediation to agency as a process, as technique, rather than rhetorical action. Understanding new media 1999 jay david bolter and richard grusin introduction. Dec 01, 1990 in writing space 2001, jay david bolter focuses our attention on material practices, arguing that writing spaces are both material and visual fields, whose properties are determined by a writing technology and the uses to which that technology is put by a culture of readers and writers 12. This video is an introduction to the book, remediation. Bolter and grusin argue that communication media historically have been subject to a process called remediation. Understanding new media by jay david bolter in doc, fb2, rtf download e book. New media define themselves in relationship to older media.
Bolter and grusin introduce this section on strategies for remediation, thus it is easy to see that hypermedia applications are always explicit acts of remediation. In remediation 1999, jay david bolter and richard grusin theorize remediation, what they call a defining characteristic of the new digital media 45. The book is divided into three main sections, with 18 chapters, a glossary, a set of references, and an index. In fact, cinema has entered a peculiar phase in which it seems both past its prime and vigorous at the same time. According to bolter and grusin, remediation is the representation of one medium in another, and they argue that it is a defining characteristic of the new digital media. Media critics remain captivated by the modernist myth of the new. Interaction design, digital art and the myth of transparency with diane gromala, both published by the mit press, and other books. Lastly in the typology of remediation offered by bolter and grusin, there is the. Jay david bolter and richard grusin offer a theory of mediation for our digital age that. The authors argue that the new media of the 90s pay homage to earlier forms and thereby. In their book remediation, bolter and grusin adopt a genealogical model of technology.
Section ii discusses applicable remediation technologies. Remediation didnt begin with the introduction of digital media. Remediation literature in a wired world wiki fandom. Jay david bolter and richard grusin offer a theory of mediation for our digital age that challenges this assumption.
Understanding new media by jay david bolter in doc, fb2, rtf download ebook. Richard grusin is professor and chair of english at wayne state university in detroit. Richard a grusin remediation emphasises how all forms of media constantly borrow from and refashion other types of media. The final prices may differ from the prices shown due to specifics of vat rules isbn 9780230242524 free shipping for. As a culture fascinated by and reliant on media, we as producers and consumers want to both multiply and erase traces of mediation.
Bolter and grusin show the search for immediacy to be a passion, a driving force, an obsession in western culture. Grusin and bolter are challenging us to excellence in remediation whatever the final purpose. Part i looks at remediation with respect to literary and cultural theory. The first chapter concentrates on the theoretical definition of hypermedia and is going to identify two question arisen from the definition given by bolter and grusin 2000. David bolter, richard grusin and a great selection of related books, art and collectibles available now at. Understanding new media fifth printing by jay david. David bolter and richard grusin written by nell farrell a movie based on a novel, a written description of a photograph, a painting reproduced in a. Digital technology and the remediation of cinema jay david bolter t o claim that we are living in the era of late cinema is not to say that cinema is dying. Bolter and grusins remediation is a book typical of its genre and time, except worse, implicitly reassuring digital humanists that nothing really has changed while also suggesting that everything has. Paper presented at the presence 2004 october 15, 2004, october 15, 2004 2004. Remediation digitalrhetoriccollaborative university of michigan.
Immediacy, hypermediacy, and remediation time barrow. Instead, the computer is a metamedium whose content is a wide range of already existing and notyetinvented media 105. Remediation is a media theory which focuses on the incorporation or representation of one medium in another medium. Understanding new media is an important, perhaps even great book. Biological, physical, and chemical processes describes how to optimize the biodegradation of petroleum hydrocarbons in soilwater systems.
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